Job For: Digital Marketing Expert - Training Industry
Location:
Job Type: Full Time
Company Details: Established in 2018, SkillDeck has been dedicated to providing top-notch services in HR, training, and recruitment, including headhunting. Our commitment extends to offering a comprehensive array of certification courses designed to equip learners with industry-ready skills. Boasting instructors who are seasoned subject matter experts with over 10 years of experience, we excel in guiding students toward success. Simultaneously, SkillDeck has also gained recognition as a distinguished provider of recruitment services.
Job Description:
As a Digital Marketing Expert in the Training Industry, you will be responsible for developing and executing digital marketing strategies to promote training programs and courses. Your role involves leveraging various digital channels to increase brand awareness, generate leads, and drive enrollment. This position requires a deep understanding of digital marketing tactics, analytics, and a creative mindset to effectively market training offerings.
Responsibilities:
- Digital Strategy Development:
- Develop and execute comprehensive digital marketing strategies aligned with training program objectives and organizational goals.
- Create plans that encompass various digital channels, including social media, email marketing, content marketing, and paid advertising.
- Social Media Management:
- Manage and optimize social media accounts to increase brand visibility and engagement.
- Create and curate content that promotes training programs, highlights success stories, and engages the target audience.
- Content Marketing:
- Develop content marketing strategies to showcase the value of training programs.
- Create and optimize blog posts, articles, whitepapers, and other content to attract and educate the target audience.
- Email Marketing:
- Plan and execute email marketing campaigns to nurture leads and promote upcoming training events.
- Segment email lists for targeted communication and personalization.
- Search Engine Optimization (SEO):
- Optimize website content for search engines to improve organic visibility.
- Conduct keyword research and implement SEO best practices to drive organic traffic.
- Paid Advertising:
- Plan and execute paid advertising campaigns on platforms like Google Ads, social media ads, and other relevant channels.
- Monitor and optimize ad performance to maximize return on ad spend (ROAS).
- Lead Generation:
- Implement lead generation strategies to capture potential students’ information.
- Utilize landing pages, forms, and lead magnets to encourage sign-ups for newsletters, webinars, and training programs.
- Analytics and Reporting:
- Analyze digital marketing performance using tools like Google Analytics and marketing automation platforms.
- Prepare regular reports with insights, key performance indicators (KPIs), and recommendations for improvement.
- Collaboration:
- Collaborate with internal teams, including sales, content creators, and designers, to ensure marketing efforts align with overall business objectives.
- Work closely with training experts to understand program details and effectively communicate them to the target audience.
- Stay Updated on Industry Trends:
- Stay informed about the latest trends in digital marketing, technology, and the training industry.
- Implement innovative strategies and technologies to stay competitive.
Requirements:
- Bachelor’s degree in marketing, business, or a related field.
- Proven experience as a Digital Marketing Specialist in the training or education sector.
- In-depth knowledge of digital marketing channels, including social media, email marketing, content marketing, and paid advertising.
- Familiarity with marketing automation tools and customer relationship management (CRM) systems.
- Strong analytical and data-driven mindset.
- Excellent communication and creative skills.
- Ability to work in a dynamic and fast-paced environment.
- Results-oriented with a focus on lead generation and enrollment targets.
- Adaptability to changing priorities and strategies.
