Digital Marketing Certification

Get real world experience with live projects

Certified Digital Marketing & Branding Specialist Program

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Don't have time for regular live courses? Explore our recorded courses and learn at your own pace.

Who is this program for

This Digital Marketing & Branding course would be beneficial for: Digital Marketing Managers, Brand Managers, Social Media Managers, Content Strategists, Marketing Executives

Any Undergraduate, Graduate or Avid Learner

Beginner to Advanced Program - Anyone can join!

Fresher, Mid or Advance all can do this program.

Achieving higher career growth in Marketing, Business Growth, Performance Marketing

Explore our Syllabus

What you will learn:

Module 1: Digital Marketing Introduction

Introduction to Digital Marketing
Different channels Of Digital Marketing
Why use Digital Marketing
Elements of Digital Marketing Strategy
- Goals & Objectives
- Target Audience
- Competition Analysis
- Platform Selection
- Content Planning
- Budget Allocation
- Reporting
Opportunities of Digital Marketing
Future of Digital Marketing
Types of Digital Campaigns: Cases Brand Awareness Campaigns, Lead Generation Campaigns, Sales Promotion Campaigns, Customer Service Campaigns, Traffic Generation Campaigns, Engagement & Remarketing Campaigns

Module 2: Website Creation & Planning

Buying Domain & Hosting
- Getting started with Introduction
- How to Select Right Domain Name
- Booking Domain and Hosting
Getting Started With Website Creation
- Setting Up Default WordPress theme
- Introduction to WP dashboard
- How to upload a New Theme
- Page Creation
- Post Creation
- Setting up Menu
- Adding SEO Plugin
- Optimizing post for SEO
- Linking Google Search Console & Analytics
Introduction to Premium WP themes
- Option to Select Premium WP Theme
- Introduction to Wire-frame
- How to Design your page as per your Wire-frame
- Setting up a Global Navigation Area
- Setting Custom Homepage

Module 3: Search Engine Optimization (SEO)

What is SEO
- Introduction to Search Engine
- Search Engine Functions
- Why SEO
- Definition of SEO
- What SEO Includes
Keyword Selection & Mapping
- Why Keyword Selection Matter
- Tools to find Keywords
- Keyword Mapping
Content Optimization
- Importance of content creation
- Using Keywords in Content
- Maintaining Ideal Content Length
On Page SEO
- Meta Tag Optimization
- URL Optimization
- Anchor Text
- Image Optimization
- Heading Tag
Off Page Optimization
- Types of links
- Importance of Link Building
- Link Building techniques
- Guest Blogging
- PR
- Q & A Websites
- Document Submission
- Social Sharing
- Competitor Link Analysis
- Local SEO
- Bookmarking
- Article/PDF/PPT Submissions
XML Sitemaps
Local SEO
- What is Local SEO
- How to do Local SEO
- Importance of Local SEO
- Motinoring Local SEO

Module 4: Search Engine Marketing (SEM) / Pay Per Click (PPC)

Introduction/Account Hierarchy
Keyword Targeting & Search Ads
Reaching Targets
Display Ad Network
Campaign Analysis & Reporting

Module 5: Social Media Optimization & Advertising

Introduction, Planning & Strategy
Channel Management, Tools
Measurement & Reporting
Social Media – Facebook
- Optimizing Your Facebook Pages For Business
- Optimizing Your fb Profile Settings
- Tips to increase engagement on facebook page
- Strategic Best Practices to optimize facebook page
- Introduction to Facebook Ads
- Facebook Traffic Generation Ads
- Creative & targeting Best Practices
- FB Conversion Ads
- FB Lead Generation Ads
- FB App Install Ads
- Facebook Ads For Branding & Community Building
- Understanding FB Ad Reporting
Social Media – Twitter
- Optimizing Businesses Presence on Twitter
- Optimizing your twitter profile settings
- Tips to increase engagement on twitter
- Strategic Best Practices for twitter
- Introduction to Twitter Ads
- Overview of Twitter Ad Creation
- Twitter Advertising Case Studies
Social Media – Linkedin
- Optimizing LinkedIn Profile
- Tips for growing LinkedIn Network
- Introduction to Linkedin Ads
- Overview of Linkedin Ad Creation
- Linkedin Advertising Case Studies
Social Media – Instagram
- Introduction
- Instagram Content
- Growing Your Account
- Tips & Tricks
Introduction to Social Media Management Tools
Automations & SMM Tools

Module 6: Email Marketing

Importance of Email Marketing
- Daily Usage
- ROI, Speed & User Preference
- Key Objectives
- Other Benefits
How to write Effective Mails – Effective Emails Checklist
Email Strategy Creation
Sending Bulk Emails
- Tools to send personalized bulk mailing
- Setting email auto responders based on activity
Email reporting & analysis

Module 7: Content Marketing & Google Search Console

Introduction to Inbound Marketing
Understanding Content Marketing
Generating Content Ideas For Business
Effective Content Writing
Content Promotion
Making Content Calendar
Introduction to Google Search Console
How to Operate Google Search Console

Module 8: Lead Generation for Business

What is Lead Generation
Lead Journey Funnel
4 Pillars of Lead Generation
Creating Converting Landing Pages
Introduction to Marketing Automation Tools
Introduction to Lead Activity Score Setup
Building Marketing Platforms Sync
Viewing Reports and Taking Actions

Module 9: Google Ads & Adsense

Introduction to Google Ads
What is Ads and How they work?
Google Networks
Targeting Options
Research Tools
Optimization Strategies
Accounts Structure: Overview
Campaign Types and Ad Group
Keyword and Match Types
Negative Keywords
Search Reports
Creating Text Ads
Search Ads
Display Ads Formats
Display Ad Targeting
Contextual Targeting
Audience Targeting
Placement Targeting
Ads Search Advertising
Ads Display Advertising
Ads Mobile Advertising
Ads Video Advertising
How one can apply for Adsense Account
Complete Google Adsense Information

Module 10: Affiliate Marketing

Introduction to affiliate marketing and its role in business
The role of the ‘merchant’ and the role of the ‘affiliate’
Creating an affiliate network
Promoting the affiliate programme and joining networks
Become an affiliate of others
Build and implement an affiliate marketing strategy
Market and promote your affiliate programme

Module 11: Blogging

Introduction to Blogging
What is blogging?
Benefits of blogging
Types of blogging
Benefits of each types of blogging
Different platforms for blogging
Blogging Best Practices
How to make your blog interactive for visitors
How to do marketing of your blog
5 Must Haves in your blog
What not to do while blogging?
Evaluating Competitors Blog
Options to make money from your Blog
Setting Up a Live Blog

Module 12: Youtube/Video Marketing & Advertising

Importance of Video Marketing
Why to create videos
What are Different types of Videos
Essentials elements for your videos
How to promote your videos
Introduction to Video Ads
Video Ads on Facebook
Video Ads on Ads
Video Advertising Case Studies

Module 13: Digital Marketing Strategy

Introduction
Link Strategy
Content Strategy
Social Media Strategy

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Why SkillDeck?

Globally recognised Platform
DIPP,ISO,MSME from Govt of India
Globally accepted certification
Practical Learning
Recording,Material accessibility for lifetime
Career Guidance
Join 40,000+ members worldwide
Future-focused and human-centric
All the tools you need to level up your career

Fee & Batch Details

Invest in your future with affordable degree fees and flexible batch options

Program Fee

10,500 INR

Installment Plan

No installment plan available for this program

Batch Details

Application Closure Date: 9 Spot Left

Date for 1st Class: 22 March 2025

Course End Date: 25 May 2025 (Tentative)

Payment Partners

Seats On First Come- First Serve Basis.

Our Courses and Course Certificates are trusted by these industry leaders

World’s #1 Upskilling & Reskilling Institute

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Why SkillDeck?

Certified & Experienced Instructors

Placement Assistance

Tailor Made Training

Flexible Schedule

Access to the Recorded Sessions

20 in 1 Program

Masterclasses By Skill Deck®️

Live-Online Training

Digital Marketing & Branding Specialist Training Certification Process

1 Counseling &
Registration

Consult one of the counselors to enroll in the right batch. Register yourself for Digital Marketing & Branding Specialist Program

2 Attend the Training in Digital Marketing & Branding Specialist Program

Attend the Instructor-Led Sessions of the Digital Marketing & Branding Specialist Program and get your Course Completion Certification. Go Through the Recorded Sessions, in case you missed any topic or training

3 Submission of Projects Assigned

Submit the Hand-on Projects assigned during the training to the Trainers for Assessment and Certification

4 Earn Certification

Post Completion of the training, get Course Completion Certification of Digital Marketing & Branding Specialist Program from SkillDeck®

FAQs

Curriculum is specifically engineered to meet the expectations of leading companies.

What is the Digital Marketing Certification program about?

The program is designed to provide participants with comprehensive knowledge and practical skills in digital marketing strategies, tools, and techniques. It covers topics such as SEO, SEM, social media marketing, email marketing, content marketing, analytics, and branding.

Who is this course suitable for?

This course is ideal for:

Marketing professionals looking to enhance their digital expertise.
Entrepreneurs aiming to grow their business online.
Students or fresh graduates seeking a career in digital marketing.
Professionals transitioning into marketing or branding roles.

Are there any prerequisites for enrolling in the course?

No prior experience in digital marketing is required. However, basic computer skills and familiarity with online platforms will be beneficial.

How will be certificate look like?

Click here for certificate sample.

Whether this is an online self study course?

This is an online instructor led course where trainer will teach you over zoom

Can I access course materials after completion?

This program offers lifetime access to course materials, allowing participants to revisit content as needed.

What are the benefits of this certification?

The certification helps you:

Build expertise in digital marketing tools and strategies.
Improve your career prospects in high-demand roles.
Gain practical skills applicable to real-world projects.
Establish credibility in the field of digital marketing.

Whether certificates are accepted everywhere?

Yes skillDeck is a globally accredited firm with international accreditations and is also ISO, DIPP ,MSME registered under Indian laws so your certificate is globally accepted

Certified Digital Marketing & Branding Specialist Program

Guaranteed Interview Calls

Request More Information

Don't have time for regular live courses? Explore our recorded courses and learn at your own pace.

Who is this program for

Any Undergraduate, Graduate or Avid Learner

Beginner to Advanced Program - Anyone can join!

Fresher, Mid or Advance all can do this program.

Achieving higher career growth in Marketing, Business Growth, Performance Marketing

Explore our Syllabus

What you will learn:

Interested in HRBP Course?

Build Your Resume

Build your profile with the latest trend and get easily placed in Top Corporates

Hear it from our Alumni

Upasana Malik

Dheeraj Joshi

Bikram Raina

Hardit Khosla

Why SkillDeck?

Fee & Batch Details

Invest in your future with affordable degree fees and flexible batch options

Program Fee

10,500 INR

Installment Plan

Batch Details

Application Closure Date: 9 Spot Left

Date for 1st Class: 22 March 2025

Course End Date: 25 May 2025 (Tentative)

Payment Partners

Seats On First Come- First Serve Basis.

Our Courses and Course Certificates are trusted by these industry leaders

World’s #1 Upskilling & Reskilling Institute

Why SkillDeck?

Certified & Experienced Instructors

Placement Assistance

Tailor Made Training

Flexible Schedule

Access to the Recorded Sessions

20 in 1 Program

Masterclasses By Skill Deck®️

Live-Online Training

Digital Marketing & Branding Specialist Training Certification Process

1

Counseling & Registration

2

Attend the Training in Digital Marketing & Branding Specialist Program

3

Submission of Projects Assigned

4

Earn Certification

FAQs

Curriculum is specifically engineered to meet the expectations of leading companies.

Got more questions?

Talk to our counsellor

Contact us and our academic counsellor will get in touch with you shortly

Payment for Courses

Payment for Course: Pay Now

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