Job For: Google Ads Expert
Location: Remote
Job Type: Full Time
Company Details: Established in 2018, SkillDeck has been dedicated to providing top-notch services in HR, training, and recruitment, including headhunting. Our commitment extends to offering a comprehensive array of certification courses designed to equip learners with industry-ready skills. Boasting instructors who are seasoned subject matter experts with over 10 years of experience, we excel in guiding students toward success. Simultaneously, SkillDeck has also gained recognition as a distinguished provider of recruitment services.
Job Description:
As a Google Ads Expert, you will be responsible for developing and executing effective online advertising campaigns on the Google Ads platform. Your role involves optimizing campaigns to achieve business goals, driving traffic, and maximizing return on investment (ROI). This position requires a deep understanding of Google Ads, digital marketing strategies, and analytical skills to assess campaign performance and recommend improvements.
Responsibilities:
- Campaign Strategy and Planning:
- Develop and implement comprehensive Google Ads strategies aligned with business objectives.
- Conduct keyword research, competitor analysis, and audience targeting to optimize campaign planning.
- Ad Creation and Optimization:
- Create compelling ad copies and design effective display and search ads.
- Continuously optimize ad creatives for improved click-through rates (CTR) and conversion rates.
- Campaign Setup and Management:
- Set up and manage Google Ads campaigns, ad groups, and keywords.
- Implement bid strategies and adjust budgets based on performance metrics.
- Keyword Research:
- Conduct thorough keyword research to identify relevant and high-performing keywords.
- Implement negative keyword strategies to refine targeting and reduce irrelevant clicks.
- Ad Extensions and Formats:
- Utilize ad extensions to enhance ad visibility and provide additional information to users.
- Stay updated on new ad formats and features, incorporating them into campaigns as applicable.
- Quality Score Improvement:
- Monitor and improve Quality Scores by optimizing landing pages, ad relevance, and click-through rates.
- Implement best practices to enhance ad quality and reduce costs.
- A/B Testing:
- Conduct A/B testing for ad copies, landing pages, and other campaign elements.
- Analyze test results to make data-driven decisions for campaign optimization.
- Conversion Tracking:
- Implement and maintain conversion tracking to measure the effectiveness of ad campaigns.
- Set up and optimize tracking parameters for various conversion goals.
- Analytics and Reporting:
- Regularly analyze campaign performance data using Google Analytics and other reporting tools.
- Prepare comprehensive reports with insights, recommendations, and performance metrics for stakeholders.
- Stay Updated on Industry Trends:
- Stay informed about industry trends, algorithm updates, and changes in Google Ads policies.
- Implement new features and strategies to stay ahead of the competition.
Requirements:
- Bachelor’s degree in marketing, business, or a related field.
- Proven experience as a Google Ads Specialist or similar role.
- In-depth knowledge of Google Ads, including search, display, and video campaigns.
- Proficiency in Google Analytics and other digital marketing tools.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Certification in Google Ads (Google Ads Certification) is highly desirable.
- Results-oriented with a focus on achieving key performance indicators (KPIs).
- Ability to adapt to changing priorities and work independently.
